All-New/All-Different”: Understanding the Marvel Studios Phenomenon
23rd May 2017, 5.15pm
Colin Matthew Room, Radcliffe Humanities Building
Co-authors of ‘The Marvel Studios Phenomenon’, Martin Flanagan, Mike McKenny and Andy Livingstone describe the particular type of industrial entity that Marvel Studios is; to examine its organisational principles and identity and, in its state of unprecedentedly wide transmedia exposure, explore one or two areas of apparent risk in its portfolio.